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Influencer Relations

Gaming

A Case Study

A young woman with blonde hair wearing headphones, sitting at a desk with a microphone, keyboard, and mouse, in a room with purple lighting, smiling at the camera.

Our team collaborated with Twitch streamer and Roblox content creator Aly1263 to build a large following on her social media platforms, including 308,000 subscribers on YouTube.

A vintage turntable playing a vinyl record, with a white game controller, a pink cassette tape, and a black cassette tape on a purple background.

Community relations
We moderated Aly’s live chat environments to maintain a brand-safe, inclusive space for viewers of all ages.

We implemented structured engagement prompts that increased:

  • Viewer interaction

  • Subscriber conversion

  • Sponsorship appeal

This positioned the channel as both creator-friendly and advertiser-ready.

A woman sitting at a desk in front of a computer monitor, wearing a headset, smiling and celebrating with her fists clenched, in a colorful gaming setup with neon lights.

Content Creation
We created pinned posts to drive YouTube and Twitch engagement.

Within 8 months:

  • Grew from 30k → 100k subscribers

  • Achieved 664% growth!

Currently, the creator is at 308k YouTube subs and is well on her way to hitting her next milestone.

TikTok app icon with a black rounded square background and a white musical note symbol in the center, outlined in pink and blue.

Ideas for Building Excitement
Our team brainstormed ideas for the creator to build excitement around the perk of subscribing to her channel, such as offering a chance to friend her on ROBLOX and game with her on a live stream.

TikTok Algorithm Growth Strategy

Our plan
We narrowed live streams to a single high-interest ROBLOX game mode to trigger algorithmic relevance and improve discoverability.

The result
TikTok LIVE concurrent viewership increased by 121.43%!

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